Target market product sampling programs
target demographics
MULTICULTURAL WOMEN
MEN
COLLEGE
TEENS
We currently serve four main demographics: multicultural women [Hispanic and African American], Men, College [Men and Women] and Teens. These four demographic groups represent a large portion of the US product buying decisions. Other target demographic programs will be launch in mid 2025 represeting two new target groups to be announced.
samples
All distributed samples must be 3 ounces or less and individually packaged to ensure convenience and compliance. Alcohol and drug samples are not permitted, with the exception of pain relievers. Food samples should be non-perishable and clearly marked as "not for resale" to meet safety and regulatory standards. When selecting a sample product, it’s important to consider seasonal factors and weather conditions that may affect the product’s quality during distribution. Thoughtful planning ensures your samples reach consumers in the best possible condition.
Sample Examples
hOW DOES THE PROGRAM WORK?
Our shared product sampling programs distribute a total of 20,000 sample bags across 10 key U.S. markets, providing extensive reach and engagement. Each sample bag contains 10 product samples, giving consumers a variety of items to experience. Brands can also include a coupon in the bag to drive in-store purchases, as well as a product locator card that lists up to five nearby stores where the full-size product is available. To maximize exposure, our local market teams distribute these bags at high-traffic events such as fairs, festivals, concerts, universities, cultural gatherings, family-friendly events, and sporting events, ensuring a targeted and impactful connection with diverse audiences.
Sample products are shipped to our warehouse, where our team carefully assembles each sampling bag and prepares them for shipment to the designated markets. Upon arrival, our local teams distribute the bags at events strategically selected to align with target demographics. These teams are thoroughly trained on the products included in the sampling bags, enabling them to address any consumer questions effectively. After distributing the samples, the teams provide photos from each event and share any consumer feedback gathered. To maximize impact, all 10 activations are executed within the same week, ensuring a cohesive and high-impact promotional campaign.
At the conclusion of the campaign, we compile all collected data, including consumer feedback, distribution numbers, and event photos, into a comprehensive report. This detailed summary is shared with each participating brand, providing valuable insights into the campaign’s reach and impact. By analyzing this information, brands can better understand consumer reactions, evaluate the effectiveness of their sampling strategy, and refine future marketing efforts
Target Markets
Our sampling teams are in 10 major markets:
Tampa, FL Miami, FL Atlanta, GA
Boston, MA Chicago, IL New York, NY
Los Angeles, CA Dallas, TX
San Francisco, CA Nashville, TN